In a recently created and income producing (millions of views!) youtube post, Veritasium founder Derek Muller accuses Facebook of FRAUD in a big way – and then goes about, in his “scientific” manner, explaining why and how this travesty occurs.
Derek should stick to straight science because his journey into marketing, advertising and data is nothing but clickbait (stuff designed to attract views). This makes it, IMHO, much more “fraudulent” than Facebook marketing as it is purposely designed by it’s originator to make as many dollars as possible while not giving any kind of a full story. I would say that Mr. Muller should be ashamed of himself, but since I would like to make as much money as he does over 1/2 truths and propaganda, I am more jealous than outraged. However, since my creed is the same as Derek professes (honesty, education, truth) let me do the less popular and less fruitful action and expose his propaganda for what it is…that is, IMHO it’s total BS.
Rather than bore you or amaze you with fast moving video and graphics – no, Derek, professional production does not equal truth – I’ll get to the heart of the matter quickly. The meat of this subject involves whether advertising, marketing, PR and promotion on Facebook is of a good value as compared to anything and everything else existing in the world. It’s NOT whether drinking an Ice Tea feels exactly like a splash in the pool or whether sleeping at a Holiday Inn Express makes you into a nuclear engineer!
Nor does it involve experiments as to whether low-IQ individuals who are purposely gaming the system can accomplish the “goal” of having people “like” them for money! It’s about REAL PRODUCTS, REAL BRANDS, REAL PEOPLE and REAL ORGANIZATIONS.
No long story here, but I’ve been buying and selling things since I was 15 years old – that’s over 45 years ago. I’ve done retail, wholesale, importing, manufacturing, inventing, web sites with millions of monthly visitors and more. In all these arenas, I’ve done a LOT of marketing and advertising….nuff said for now. If you like, you can see some of my work history here.
No, I’m not looking for any new business…. 🙂