Category Archives: business

Is a Tesla car (or other EV) “Green”?

The short answer is NO.

The longer answer would be “Compared to What” and also involve “At what Cost?”.

The issues here are complex. If you have a 4,000 square foot poorly insulated house and downsize to a 3,200 sq. ft. of same insulation – it is “greener” of course, but it is not green!
This is the type of problem we run into when trying to calculate advantages or disadvantages of Electric Vehicles (EV). We could point out some instances or anecdote where an EV “helps a little”, however – as Yales study concludes, EV’s as current made and sold are not compatible with Climate Goals. We can’t “get there” with “it’s a little better” or, “it’s about the same” or even “it’s 30% better”. Note that Hybrids are at least 100% better than many non-hybrids…that’s revolutionary, although not as sexy.

Let’s start at the top and work down through the issues. Some of them may be of more importance to prospective buyers – others less so.

  1. The Big Problem is the combination of “Car Culture” and the amount of resources and infrastructure needed for it.

This should be obvious – but many don’t even think this far. An EV will weigh 500-1500+ lbs more than many ICE or Hybrid vehicles. This means it takes more energy and “stuff”  to manufacture. It also means that the wear and tear on roads, bridges and tires is greater. Gasoline infrastructure is mostly built – while we need to spend trillions on improving the electric grid and millions of charging stations.

Read this article – just on tires! A 4400 Lb Tesla will vastly “out pollute” 3400 lb Hybrid in this way.

Buying a EV does nothing to avoid the building of those additional lanes on the interstate. It does nothing to help with the waste of time in traffic – and it currently  does nothing to avoid the death and destruction on the highways.

In short, many would say it’s the wrong direction in the first place – to continue the full-on car culture instead of building Bullet Trains and other forms of transport which are 100% proven to be vastly greener. We are not going to get “there” by having vehicles that are 5% or 10% “better and greener” than the last generation. Consider a good modern Hybrid car – they are 200% to 300% better than the gas cars from 15 or 20 years ago.

By pointing to Car Culture as the Main Problem, this writer is not saying “we must get rid of all cars” – rather, the point is that investment should geared toward solving the real problems – at a cost we can afford.

The greenest car you can have is an ancient used model that sits in the garage most of the time.   Remote Working, uBer, eBikes, etc. allow many modern families to get by with one (or fewer) cars. If the USA were to truly plan a greener future, we’d be building Bullet Trains as quickly as we could. A cynic might note that there is not nearly as much profit in Bullet Trains as there is in selling every household an EV or two! Imagine – 100K+ in revenue per household…a dream for capitalism, but not for the Planet.

2. Initial Cost of Vehicle and ongoing Costs.

Short Version – the 5 year cost of ownership or a Tesla Model Y is $52,000
The same for (larger) Avalon Hybrid is $30,000
The same for  Honda Hybrid is $24,000 to $27,000
A Tesla Y buyer is spending $25,000 extra over 5 years…

Do your own research at this Link – Tesla is not even in the top 100 vehicles for low cost of ownership.

At present, the cost of a mid-level EV from Tesla is 50 to 100% more than a hybrid. “Green” applies to many things, including money (value for the dollar). Even if EV’s were greener then they are (they might be someday), they have to be affordable. The consumer could spend that extra 20 or 30K on many things which might provide better results (PV on their house, insulation, new furnace, carbon offsets, eBikes, etc.). None of these are as sexy “look at me” as a Tesla, but likely will provide MUCH more help for Mother Nature per dollar spent.

Some parts of an EV may outlast those on regular cars – but others, such as tires, roads and bridges, are going to cost more due to the excess weight.

Fuel costs can differ – in general an EV costs as much or more than a good hybrid in per mile driven (fuel). Gasoline can spike – some lucky few live near Hydro plants or have large Solar PV arrays on their own roof…in these cases, the EV gets both greener and cheaper.

Right now – the Energy Mix in most of the USA is such that approx. 60% of the Electricity is generated by Fossil Fuels (Nat Gas and Coal). Therefore, in most cases, the critics who say “Your Tesla is powered by Fossil Fuels” have a point. On the other hand, in a country like Norway where almost 100% of the electric is renewable Hydro, an EV is much cleaner when it comes to the actual emissions generated. In these types of use cases, an EV may only take a year or two to “pay for” the increased use of manufacturing materials.

Yale and others have done extensive studies on comparing EV’s – studying to see if they could be part of the solution to Global Warming (CO2 reduction), etc. – their summary? Exactly what I am saying in this article. The existing EV’s are not compatible with “Green”.
“the current demand level of personal motorized transport is compatible with ambitious climate targets only under two major conditions: (1) consumers must switch to more energy-and material-efficient vehicles, for example, smaller or shared electrified vehicles, and (2) the energy used to charge these vehicles must be highly decarbonized.” 

Current EV’s are not “smaller and shared” – and surely not more material efficient! In fact, some of the popular and newer models weigh as much as 6,000 lbs – DOUBLE the weight of many Hybrids and ICE cars. Double the weight, in general, means double the resources from the Planet.

Q and A – anticipating what many folks might ask

Q: If this is the case, why are so many people – including Elon Musk – promoting these machines?
A: Two Teslas in your garage = $100,000+ in revenue to Tesla. The cost of Bullet Trains, Trams, Light Rail and other upgrades to transportation and efficiency don’t “make money” in that fashion. “Capitalism” and “The Economy” left unchecked attempt to sell (and often create debt) the largest dollar outlay for “solutions”.

Q: What qualifications do you have? What do the real Experts say?
A: I have been in alt energy since the 1970’s – installed Solar Panels commercially starting in 1979. Imported, distributed, installed tens of millions of dollars worth of renewables. Studied energy of all types extensively.
Yale did a study in 2021 – quite detailed asking these same questions. The only way an EV works out, according to their research, is as I myself promote (small, shareable, public transit – and, more renewables. Here is their summary (read carefully).
“the current demand level of personal motorized transport is compatible with ambitious climate targets only under two major conditions: (1) consumers must switch to more energy-and material-efficient vehicles, for example, smaller or shared electrified vehicles, and (2) the energy used to charge these vehicles must be highly decarbonized.” 

Q: Would Full Self Driving Change the “Green Calculation:?
A: YES! In fact, the entire idea of Tesla being green is dependent on full self-driving – something called Level 4 or Level 5 automation. Tesla is currently at Level 2. WayMo (google) appears to be the current leader in this technology with Level 4 cars on the road.
However, we would need a large percentage of cars to have these features to move the needle.
In reality, this is unlikely for decades! Meanwhile, the folks buying these (and the resources used, etc.) are simply fooling themselves (but driving cool wheels in come cases)/

Q: When will Tesla have Full Self Driving?
A: The question should be modified to ask “Will Tesla EVER have Full Self Driving, and – if so, when is it likely?”.
There is no good answer to this so I will bring forward the current situation, delays and opinions of other experts. Tesla claimed, in 2019, that they might have this “Robo-Taxi” functioning by 2020. It didn’t occur. Now, Tesla is predicting 2024/2025, which is 10X as long as the original claims (made on AI Day in 2019). Some experts in AI (Artificial Intelligence) say it may never happen to the extent claimed – “never” meaning 20+ years, IMHO.
The writer, if he had to guess, would say it will be 20 years before self-driving makes an “energy dent” in the big picture of car culture.

Q: How many Companies are Actively working on Self-Driving cars or software?
A: Quite a few! It’s safe to guess about a dozen which have a very serious commitment to the project and many more working on smaller parts of the problem. This includes ALL the big car makers worldwide in addition to the newer EV-only companies, as well as various IC (chip) and computing companies.

Q: If I buy an EV now, will be be able to be upgraded to Full Self Driving with software?
A: Maybe…but probably not-don’t count on it in terms of making an expensive purchase decision. The Self-Driving hardware of Tesla was upgraded in 2019 and odds are it will be upgraded every few years. Newer hardware is vastly superior – and since the self-driving problem has not been fully solved, no one can say exactly what hardware is needed to get to Level 5. These problems have always been underestimated and there is no reason to think this will change.
Companies like WayMo (google) are likely to license out their software and hardware package to existing manufacturers…when and if that happens, you would know that you have a vehicle that passes the regulatory burden. Same with Tesla – if and when they have full approval from all the regulatory bodies and have their cars running in public at level 4 and 5 you will then know that the hardware/software is ready for the job.

Q: Can you detail some of the big problems of so-called “Car Culture”?
A: Sure, first – look around you! Highways are adding more and more lanes – and yet traffic persists. 40,000 dead each year just in the USA – many more terribly injured. Blacktop and roads and parking lots all create excess runoff and pollution – use large amount of energy to produce (blacktop made from coal, oil, etc.). Landscape is often ruined – take notes for just one day and see what your car does and what is needed to support it! Like this:
1. Parked in my garage (cost for garage, insurance, runoff, etc.).
2. Drove down my driveway (blacktop, runoff, heat sink).
3. Drove to Store (roads, lights, danger to pedestrians, large parking lots needed)
You get the idea. Your car is MUCH more than just “a car” – it requires vast amounts of support which costs money – and create many problems.
High Speed Rail, for example, would take up much less space and be many times as efficient per seat-mile. It doesn’t require rest stops, gas stations, hotels along the way, eateries, etc. – you get from here to there without the entire landscape in-between being highly disturbed.
The same is true, to some degree, with newer airliners. You need an airport at each end, but no ribbons of hotels and roads in-between.
Newer airlines get approx. 80 MPG for a single seat, making them more efficient than most cars for longer trips…even when two people are traveling (40 MPG equiv).

Summary – an EV may be a nice car. But, please, do not fool yourself that this is the path to a sustainable situation for wasteful countries and cultures like the USA. We need a real plan – which includes 10’s of thousands of miles of Bullet Trains, properly planned communities and much more.

It’s actually pretty simple. Look at your total lifestyle….if you are living in the typical “upper middle class or above” Western Fashion (flying here and there, have a nice house or two, two or more nice cars, TV’s, computers, etc.) you (and I) are the problem – not the solution.

Buying a Car or two…and then believing we are “Saving the World” due to slick marketing or talking points, is silly. We need real change…which isn’t going to happen by switching car brands.

Facebook Fraud? Veritasium and Derek Muller are very wrong!

In a recently created and income producing (millions of views!) youtube post, Veritasium founder Derek Muller accuses Facebook of FRAUD in a big way – and then goes about, in his “scientific” manner, explaining why and how this travesty occurs.

Derek should stick to straight science because his journey into marketing, advertising and data is nothing but clickbait (stuff designed to attract views). This makes it, IMHO, much more “fraudulent” than Facebook marketing as it is purposely designed by it’s originator to make as many dollars as possible while not giving any kind of a full story. I would say that Mr. Muller should be ashamed of himself, but since I would like to make as much money as he does over 1/2 truths and propaganda, I am more jealous than outraged. However, since my creed is the same as Derek professes (honesty, education, truth) let me do the less popular and less fruitful action and expose his propaganda for what it is…that is, IMHO it’s total BS.

Rather than bore you or amaze you with fast moving video and graphics – no, Derek, professional production does not equal truth – I’ll get to the heart of the matter quickly. The meat of this subject involves whether advertising, marketing, PR and promotion on Facebook is of a good value as compared to anything and everything else existing in the world. It’s NOT whether drinking an Ice Tea feels exactly like a splash in the pool or whether sleeping at a Holiday Inn Express makes you into a nuclear engineer!

Nor does it involve experiments as to whether low-IQ individuals who are purposely gaming the system can accomplish the “goal” of having people “like” them for money! It’s about REAL PRODUCTS, REAL BRANDS, REAL PEOPLE and REAL ORGANIZATIONS.

About Me

No long story here, but I’ve been buying and selling things since I was 15 years old – that’s over 45 years ago. I’ve done retail, wholesale, importing, manufacturing, inventing, web sites with millions of monthly visitors and more. In all these arenas, I’ve done a LOT of marketing and advertising….nuff said for now. If you like, you can see some of my work history here.
No, I’m not looking for any new business…. 🙂
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Part #5 How to start a successful (or failing) Blog in 2013-14

It’s now going on one year since I had the idea of starting the blog and web site. This post will bring readers up to date on the effort and also offer some additional tips and advice.

Statistics of Traffic (Readership)

First, a quick update on readership – a metric webmasters call “traffic”. I use two measurement services to study the traffic – one is google analytics and the other is quantcast. Both are free. In order to get the most accurate measurements, you need to place a piece of code which they give you onto your pages.

Our quantcast stats are public and can be found at:

If you hit the “month” tab, you will see that we are up to as many as 100,000 pages being read per month. The growth has been fairly slow and steady – expect for a very strong uptick during the holiday season. This was due to interest in quadcopters for gifts AND the amazing amount of free publicity given to drones when Amazon ran their story about using them for future deliveries. Our site traffic doubled during the week following that story. I expect our traffic to settle down somewhat now that the holiday season is over, so rather than compare it to the previous month, I will be comparing (internally) to the same month the year before.

Google Analytics chart - click to enlarge

Google Analytics chart – click to enlarge

The basics of the chart are shown in the upward angle of the chart. We had about 10,000 page views in the month of Feb, 2013 – the first month I started this blog. In December, we had about 10X that many, and in the previous months 4-6X as many. Once again this reaffirms the wisdom of purchasing an existing (but, in this case, abandoned) blog which had some traffic – as opposed to starting from scratch. I don’t think Droneflyers would be doing nearly as well if we hadn’t spent a few bucks to get a baseline of traffic and articles.

Current Setup of Site

The original site was a blog with articles posted by one author. The current site is still following this basic format, however I added a forum section which allows others to login and post their reviews, comments and questions. The forum part of the site has not been really busy – but that’s OK – in many ways it serves our purpose of not being complicated. In terms of keeping the site going, here are some of the important points which contribute to it’s success:

1. A very focused and clear mission and subject – We are a site geared toward beginners, those getting started in the hobby. More experienced hobbyists have plenty of other sites to visit – there is almost unlimited technical material on drones online! However, there is not much for those getting started – so we are focusing on those who are in their first couple years of R/C (radio controlled) quadcopter experience.

I should note that one of the biggest mistakes I see made on the internet is the tendency to claim too much “real estate”. In my opinion, you will be much better off to be narrowly focused and do a good job on that piece.

2. A mature attitude and member “vibe” – since the site is about quadcopters for beginners, we don’t allow off-topic conversations, arguments and all the stuff which seems to ruin much of the internet these days.

3. A subject which is growing or underserved – this is an “either/or” proposition. Let me explain. My other site,, is focused on a very tiny niche subject – mostly people who heat their homes with woodstoves and firewood. Yet it has millions of page views per month – because the subject is underserved (not a lot of independent info) on the internet.
The quadcopter (drone) site covers a quickly growing subject. These consumer drones are really quite new – the last two years has brought the real explosion in their use. Also, to repeat, by focusing on beginners we are chasing a bit of that underserved market.

4. Consistency – although I don’t spend a lot of time on new articles and content for the site, I do make sure that it does not appear or become abandoned. Maybe I’ll post some good pictures, links, a couple comments, etc – and a few other forum members do also. Maybe I will update an existing articles and/or some links. It’s important to not let a week or two go by without adding something to your ongoing blog or forum…

5. Not forcing the issue – I don’t suggest putting a bunch of new features on a blog or forum unless there is a clear use for them. KISS is the word (keep it simple)….better to have fewer features which are used more than to have too many and have them languish. Watch the statistics and only offer new features, forums, subjects and articles based on what people actually want and need.

Promoting and Advertising Updates

In the former installments of this series, I mentioned the use of google adwords and similar programs as a low-cost way to spread the word. In this update, I’ll review most of the ways you need to promote your blog – both free and low-cost….

Cost per click advertising – These are programs such as google adwords – Bing has an equivalent as do some other large sites (Yahoo!, etc.). – My blog,, is currently spending about $50-$60 per month in google adwords. This amount sends about 400 extra visitors to the site per month.

Twitter – I have to admit it. I have never been a big fan of Twitter as a consumer. There is just TMI (too much information) to follow! However, Twitter does create a decent platform for you to promote your new site and articles. It also establishes you as a “player” in the particular sector which you blog about. In fact, one company contact me via Twitter and sent me an expensive sports camera (free) to review! It is also a good way for you to find decent links, stories and happenings which relate to your subject – and perhaps post them or blog about them.

Facebook – Many internet sites would benefit from having a page on Facebook. However, most of your real content should be on your site (blog, forum, etc.) NOT on Facebook. Facebook also allows low-cost advertising – called “boosting your post”, while allows your page to quickly become popular. Our Facebook page has only been active for a month (as of this writing), but as you can see we have a lot of exposure and “likes”

Other Forums and Sites – can provide traffic to your new site for no cost. Take part in valid discussions elsewhere on the net. Some sites allow you to post links to your site (reviews, for instance). Even Amazon product reviews can steer people to your site!

Of course, the original advice always applies – that is “Content Is King”. Adding quality articles, posts, pictures, videos, link and other content to your site is the best way for the search engines to “bless” you….meaning more readership at little or no cost.

Show me the $$$

In some of the former posts I mentioned the potential revenue sources for your blog/site. However, there is little need to concern yourself with these until you have decent traffic on your site – realistically, until you have a couple thousand pages read per week you are unlikely to be able to “monetize” your site if you are a publisher. However, some of you may be in the business of E-commerce, that is…selling things directly from your web site. Your content may be a way of educating and informing the customer. In such a case, it’s possible that $$ can be gleamed from a smaller readership…assuming the readers are targeted. As an example, if you sell consulting services, it may be that one out of every 500 visitors to your site contacts you for paid advice.

My experience is mostly with web publishing – that is, sites which provide information as opposed to products and services. In my case, income can be made in these ways:

1. Ad programs such as google adsense allow you to make money from ads served by google.

2. Sponsors you obtain – in this case you have to find sponsors who are willing to pay you for banners, text links or other promotion on your site.

3. Affiliate links – these are the Amazon (and similar) programs where you can place product links on your site and get paid a small commission if your readers click on them and make a purchase.

4. Book sales, etc – I used my blog writings as the basis for a book – called “Getting Started with Hobby Quadcopters and Drones”. This is an e-book (paperback available also) which I self-published at a very low cost. The book is selling well.

Currently, I am making 70% + of my site income from Amazon affiliates, 20% from book sales (which may be unrelated to the site – they find the book on Amazon) and 5% from Google Adsense.

While the site is not making enough for a full-time living, it is doing very well and is more than paying for my pursuit of this hobby and my investment of time and money. If I was able to invest more time into the effort it’s likely that it could provide 2X or 3X the current income, which would bring it up close to being a “full time job” in terms of $$.

In closing, I hope these posts provide some hints for YOU to succeed on the web.


Part #4 How to start a successful (or failing) Blog in 2013!

Part #3 is here – and other others are linked from there!

Ok, so enough time has gone by now that a basic judgement can be made as to whether the new blog/forum is (or could be!) a successful venture. As you may remember, I purchased an abandoned blog appox 4 months ago, in late January, 2013.

I have spent some money and quite a bit of time adding content and doing various forms of promotion – in fact, the official Grand Opening is NOW, during which we are giving away various prizes along with copies of a free quadcopter ebook which I am working on.

I’m pleased to note that our traffic (visitors to the site) is WAY up – in addition, the site is actually making some money, although this is not the current intention. It was curiosity, they say, which killed the cat and I couldn’t help but throw some ads and other tests onto the site to see if it would be possible to someday “monetize” it.

Visitors for by week in 2013 - Click to Enlarge

Visitors for by week in 2013 – Click to Enlarge

Some comments on the chart:
The basics show an increase in page views from less than 1,000 per week to over 7,000. The actual statistics are even better, since I have added a forum to the site which does not have it’s statistics measured in this chart.

Your mileage may vary, but in a very general sense, crossing over the 1,000 page views per day seems to where a site can be economically feasible. Of course, monetary income is only one possible reason (and often one of the lesser) for having a blog or a web site, but it’s nice to get some of the costs covered and make a bit of side income. In my case – since I am investing a couple grand in this venture – it will be satisfying to see a bit of payback eventually come in.

Income vs. Expenses

Based on the current traffic, a site such as this could easily make $2-300 per month in income…and possibly more if the owner spent some time acquiring sponsors and tuning the site. Such a site would pay off the initial monetary investment within the first year or so, and then could provide a positive cash flow. The ongoing costs once all my giveaways, etc. are done with will be less than $40 per month. This includes a decent web host (server) and the costs associated with the forum software, add-ons an upgrades.

Of course, good blogs and web sites require a substantial investment in time and talent also. If I billed myself by the hour, I’d have been broke long ago!

Where the Money comes from?

Most of my previous experience has been with two common forms of selling ads:
1. Private sponsors – this means signing up vendors who might want to put their products or message in front of your sites’ readers.
2. Google Adsense – this involves putting a small piece of code on your site and becoming a partner with google in serving ads (from googles clients).

A third option which I have tried before with poor results involves referring blog visitors to for purchases, and receiving a small fee from Amazon for doing so. In contrast to my former experience, the Amazon links I have on the droneflyers blog are doing quite well.

Yet another option would be to open some kind of a web store and sell related products yourself – something which would probably bring in the largest revenue of any of these options. However, running a physical business requires more time and has additional responsibilities tied to it.

In the case of my new hobby site, it’s my guess that referrals to Amazon along with some adsense will be the best way to create income with little hassle. However, independent (directly contacted and sold) sponsors may be willing to pay higher rates…just that I am not that ambitious at the moment!

I’m going to consider this the final installment to this series – as the site and blog are officially underway. Thanks for reading and I hope you were able to pick up some tidbits of information to make your new blog successful.


Part #3 How to start a successful (or failing) Blog in 2013!

Part #1 is here
Part #2 is here
This (below) is Part #3

Ok, I know y’all are waiting with baited breath as to the report forthcoming after 3 weeks of taking over the Droneflyers blog – so I will start with the fun stuff (the charts!) and then detail how I got there and also what my predictions are for the next couple of months.

So, without further ado, here are our WordPress stats – click on the pic for the larger version!

Chart shows growth in 3 weeks since purchase

Chart shows growth in 3 weeks since purchase

I’m very pleased. Based on these statistics, the decision to purchase an existing blog (with some visitors) seems valid, as I doubt I would have ever been able to build things up this quickly. The stats are self-explanatory – more people came and read more pages and stayed longer! So, let’s get into some details so that YOU can figure out what may be best for your efforts……

One question which you may be asking yourself is “Well, I don’t know shit….so how the heck am I gonna be able to find and buy a blog or domain which get’s some visitors….you know, like Craig did?”.

A valid question. However, there are many sites where people are selling domains and chances are that you can find one to buy for a very reasonable price which may be related to your subject. Here are some places you can buy existing web sites:
and eBay!

There are various ways of confirming the statistics given by the domain sellers. You are welcome to email me for more details on this, but the basics are that any serious webmaster can give you direct access to their google stats so that you can see the figures without them having manipulated them. Some larger sites may have enough traffic to be verified by Quantcast – you can go to and type in the domain name (try it with, etc.).

You could also check in the basic common sense ways! See if you can find the site by searching in google for the terms which are related to it! Notice whether article or forum posts on the site were written recently – or has it languished for years?

So what should you pay for a site? Obviously, as little as possible! For those starting “hobby” sites, you have to have a total budget and work within it. Because I am already in the web space…that is, I have income from existing properties, I can probably afford a bit more for my startup effort. I intend to spend approx $3K total in the first year for everything, from buying the site to advertising to giveaways, but it could be done with much less. Still, a total budget at or over $1,000 for the first year is probably an advantage in terms of quicker growth.

Let’s move on to how I was able to double the traffic within 2-3 weeks. Firstly, as I keep repeating, starting with SOME visitors is key to being able to do this. I cannot stress that enough – you are probably already sick of hearing it!

The next move is to make sure there is some newer content on the site. This may involve a couple hours of you adding and editing existing articles, changing the “about” section and contact info, etc.
There is no use spending time and money promoting a site which visitors will be disappointed with! As will be covered in later posts, Content is King. In fact, you should paste that phrase as a desktop background or print out a piece of paper and tape it to your wall! Content is King. Content is King. Content is King. Content is King.

Along with your initial remodeling, you should start a google account (if you don’t already have one) and install the google analytics tracking code on your site. This will allow precise measurement of your stats.

Your next step is to spend a small amount of money advertising. Don’t skip this step – it will cost you dearly. Come up with a budget…even if it’s $1 a day, to promote your site. Open up two accounts – one on Google Adwords and one on Bing Advertising and place your ads using keyword selection. These systems allow you to bid on relevant words and show your ads (text or graphic) to visitors who type them into a search engine. You only get charged when a visitor is actually sent to your site.

I set up google adwords with a small budget, around $2. daily, for the Droneflyers site. I bid very low for the visitors – maybe a maximum of 15 cents per. The graphic below shows my 3 week history with adwords:

Adwords Stats for Droneflyers

Adwords Stats for Droneflyers

To translate this – google showed my ad over 45,000 times (impressions) and sent 332 visitors to the web site – for a total expenditure of $37.02, or about $2 per day.

Why do I suggest you pay for advertising – even if your Blog or site is a hobby site with no income? My theory is that google and bing add some “weighting” to advertisers who appear on their site – not because they sell out for the $$$, but because the willingness to advertise a product shows that your site is a bit more serious and respectable (better for search results).

My prediction for the next couple of weeks? The growth will slow – I don’t expect traffic to double, but rather (hopefully) to maintain at the current level and rise slowly. I plan to officially launch the site and new forum on Apri 1 or thereabouts – at that point I will do some giveaways, PR and other efforts!

Well, it may be time to wrap up this post as I don’t want things to drone (pun intended) on for too long nor to present too much information and have some of it exit your ears after your brain fills up. Although my first intention was to finish up at Post#3, I will continue for at least another post. The next post will detail the free ways I used to build up traffic as well as some of my dilemas and predictions for the future of this failure…or successful….blog.

Quick Update – as of May, 2013 we are still experiencing rapid growth. The chart below shows the record upward growth – to well over 5,000 page views per week. Furthermore, the site has started to bring in some small revenues…more on that later!

Chart of Growth

Chart of Growth

Happy Blogging!


P.S. A fellow author and friend asked me WHY it was very important to increase traffic. My answer is as follows:

The key to the benefit in traffic is that it means you are not writing or forming a community for nothing. Being general here, but most people write or blog for one of two reasons – either to get “read” (the old author thing) or to get read and eventually make a buck. You cannot make ad or sponsorship money from a web site without having a ton of visitors. And, if you are an author, you are gonna feel bad if only 4 people read that tome you spent a couple years writing. So traffic=value. In a broader internet sense, you may want to check out the meaning of Metcafes Law – that is, the power of the network increases with the square of the user numbers (traffic!) or something like that:’s_law

Part #2 How to start a successful (or failing) Blog in 2013!

As you may remember from Part #1, I decided to go ahead and start the Blog on Quadcopters (consumer drones) and started looking for domain names and/or possibly an existing site I could purchase and expand.

My list of possible (available) domain names is shown below….
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Part #1 How to start a successful (or failing) Blog in 2013!

As some may know, I have run a successful web site ( since 1995. We have a very active forum community and many other features, but most importantly a good community of helpful members who spend their time helping others. This has resulted in MILLIONS of pages being read each month as well as a community which mostly takes care of itself.

When I started the internet was like the wild west – very little “land” had been claimed, and a decent site on ANY subject had a very good chance of success if the basics were in place. However, now that anyone can – and millions do – start web sites, I think it would be a LOT harder to succeed when starting from scratch.

As an experiment, I am doing just that…and I will blog here on the effort so that others can learn from my failures and successes.
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How I become familiar with computers and then a Webmaster!

How I become a Webmaster and started

For those who are unfamiliar, I am the founder and publisher of, a popular web site about wood stoves and related appliances which has been active since 1995.

When I first decided to start this informational hearth site, it was my goal to have 10,000 readers per month…now we have more than that number in ONE DAY. Stats for Fall, 2011, show 460,000 visitors in November alone, reading over 3 MILLION pages!

In fact, is the most read stove and fireplace publication in the world and perhaps the only independent source of hearth information on the internet or in print!

Let’s turn on the wayback machine and discover how came to be.
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The Mind of a Mechanic

Mechanic’s Mind – a term I have not heard before – and yet one that would seem to be obvious. I have never read “Zen and the Art of Motorcycle Maintenance, yet the title brings to mind a definition possibly close to Mechanics Mind.

For the uninitiated, the closest thing might be the 1963 Movie Classic “The Man with the X-Ray Eyes“. This is the story of a normal man who started to see through things. At first, he only saw through the first layer…such as clothes or a wall. But as his powers increased, he started to see the breakdown of EVERYTHING to the extent that it all eventually became molecular! Continue reading